We're here to wipe...
...out unnecessary deforestation, one cheeky roll at a time.
We make sustainable bamboo toilet tissue that’s kind on your behind, kinder on our planet, and proudly owned and operated right here in Aotearoa.
The Problem? 365,000,000...
...is the widely cited estimate for the number of trees cut down every year to make toilet paper. That’s roughly 1 million trees every single day!
More conservative estimates place this figure at around 100 million trees per year... either way, unless something changes, the collective ‘we’ are going to be in pretty deep shit!
Our Commitments
Sustainably Sourced
We use fast-growing bamboo to help protect forests, biodiversity, and the future.
Comfort with a Conscience
Our toilet tissue feels good in every way - soft, strong, and thoughtfully made.
Minimal Waste
Maximum Attitude
No plastic. No fluff. Just bold, biodegradable goodness.
Playfully Honest
We don’t sugarcoat shit. We say it straight with a wink and a smile.
Proudly Local
We’re owned and operated right here in Aotearoa, and supporting local communities.
Why pink, you ask?
Because it grabs you by the eyeballs, reminding you that you have a choice, and that choice is a beautiful thing.
Our 'competitors' use pink to highlight something special... well, we are something special!
Take a look for yourself
Your journey starts now
Not all heroes wear capes, but you can save the world!
The choice is yours, and the time is now.
Be the hero of this story. Step Up. Make it happens.